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Bulgari Launches New Men’s Scent

Fragrance will debut next month.

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By: TOM BRANNA

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Bulgari will launch Bulgari Man in September. Bulgari Man eau de toilette sprays will be available in three sizes: $79 for a 100ml. bottle, $58 for a 60ml. size and $42 for 30ml. A 200ml. bath and shower gel, at $35, a 100ml. aftershave balm, at $44, and a deodorant stick launching in January, priced at $25, will accompany the fragrance. To promote the scent,Bulgari Man’s media campaign will include 13 million scented pieces—comprising scented strips, catalogue inserts and magazine ads—tha...

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